Hi, I'm Lidia. 
Founder & Principal Consultant
Digital Brand Strategist with over 10 years of experience infusing creative idea-based culture and user-centric vision into companies like Delta Air Lines, Accent Health/CNN, Amazon, Google and several startups. Lidia specializes in working with cross-functional design and technical teams to identify requirements, set design goals, study users, and craft experiences that translate business and user needs into highly engaging experiences. She possesses a passion for digital trends and innovation, combined with a sound understanding of user experience practices. Lidia excels at identifying the middle point where business goals harmoniously meet consumer engagement and excitement.